Shadi Abu Rmailah

Head of Digital Marketing

Creates a Digital media strategy, Develop innovatively, results-driven social media campaigns. Manage creative team and build strong relationships with marketing agencies. Campaign planner, media buying and execution for global brands like Samsung Palestine, Pepsi Palestine, Pizza Hut, and leads for banking sector.

• End to end responsibility for implementing campaigns using new technology-based solutions like mobile advertising, location-based advertising, Search Engine Marketing (SEM), Search Engine Optimization (SEO), and all digital media advertising channels.
• Managing daily interaction on various digital media channels, tracking and reporting of their performance, and exploring new digital media tools and channels.
• Manage creative team and build strong relationships with marketing agencies to deliver innovative campaigns to Oyoun’s customers.
• Creates a Digital media strategy and a relevant content calendar for digital media channels to ensure key strategy objectives are reached and coordinate their implementation.
• Follow up technical issues with technical team to ensure successful campaign execution and frequently generate the required reports.
• Develop innovatively, results-driven social media campaigns, utilizing all appropriate social platforms currently existing or in development.
• Develop social media and digital content strategies within the Marketing space that leverage the existing customers and new consumers.
• Seek new customer engagement tools and technologies both within existing
• Social platforms and also beyond them, including both organic and paid opportunities.
• Responsible for developing and advancing our social influencer strategy including requisite arrangements and agreements.
• Execution of content series across social media platforms (including influencer campaigns, blogger outreach, and co-branded content).
• Identification of future digital marketing trends, business models and media consumption to enable commercial advantage.

Head of Digital

• Build and implement the digital marketing strategy to drive demand generation, working across multiple channels including CRM, search and social.
• Optimization of digital response channel performance (PPC, display, social, SEO, affiliates).
• Ensure smooth operation for all digital tools and applications (e.g. website, blogs and social media).
• Analyze SEO and marketing metrics.
• Generate innovative ideas to increase web traffic.
• Integration with the brand strategy and collaboration on creative development.
• Identification of future digital marketing trends, business models and media consumption to enable commercial advantage.

Co-Founder & Digital Marketing Manager

• Develop and manage strategies for digital and integrated marketing campaigns for a wide range of clients in the home goods, automotive, entertainment, healthcare, technology, and travel sectors Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Ecommerce project Analyst and Design.

Teaching Assistant – Information System

• Assist in the teaching of science courses assigned to a campaign quarterly.
• Provide support for students by holding the quota discussion and solving exercises and drills related in courses.
• The use of technological education and teaching skills to upgrade to take advantage of students.
• Supervision of student achievement for projects and research tasks assigned to them by the teachers.
• Preparation of tools, equipment and materials that will be used in the laboratory for testing and training.
• Maintaining the hardware and tools in the laboratory, and conduct periodic hardware maintenance.
• Training students to develop their skills and guiding them towards innovation and creative thinking.
• Viewing the university / college’s strategic goals, plans and participate in achieving the goals.

Ecommerce Project Manager

• Prioritize and communicate desired changes/improvements to developers.
• Responsible for all online activities, create and maintain an online business plan.
• Keep current knowledge of online trends.
• Updating website for new mobile or computer systems to appeal to current and future customers.
• Search Engine Optimization (SEO), PPC, CMS, Social Media, Email marketing.
• Ecommerce project Analyst and Design.

Help Desk and Social Media Assistant

• Manages company social media channels.
• Proposes new ideas and concepts for social media content.
• Manages social media communications.
• Monitors Help Desk Inbox and creates work orders as appropriate.
• Documents resolution and closes completed work orders.
• Provides first level troubleshooting for desktop hardware and software related problems.

Digital Marketing Masterclass

Social Media Marketing and ads, Google Display, Search, and YouTube, social media strategies and best practices, Jordan, 20 hours, May 2022.

Advanced Google Ads Campaigns

Google Display, Search, and YouTube ads, 20 hours

Digital Marketing Masterclass

Center for Continuing Education, Digital Marketing Advertising & Campaigns, 20 hours / 4 days for 20 participants

Fundamental of Digital Marketing

Ana Jawwal Program, Fundamental of Digital Marketing, 12 Hours, for 100 student in Palestinian universities

Social Media Marketing Training

Social Media for NGO’s employees, 20 Hours

Digital Marketing for Women empowerment

Felestineya Program, Digital Marketing Training, More than 30 women entrepreneurs to improve their social media presence

Ecommerce in Palestine

Ecommerce in Palestine Workshop, 6 Hours, The latest e-commerce trends in Palestine, shipping operations with local companies, and how to buy online

Bachelor of Administrative Science

Major: Information System

The BA IS degree features a strong practical focus in designing, developing and evaluating IS, databases, management information systems, and decision support systems.

General Secondary Examination Certificate

Stream: Industrial, Computer Maintenance & Network

The Computer Maintenance/Networking (CMN) program prepares individuals for entering occupations in the Information Technology (IT) field that involve troubleshooting, repair, and maintenance of personal computers (PCs) and small business networks.

My Working Process

Platforms Worked On

Knowledge

With over +6 years of practical experience in online advertising, traditional marketing, and digital marketing using all social media channels.